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Project proposal IKEA Expansion to China
Executive Summary, Body, Conclusion
Why the company failed/ struggling in their global business?
after you will need a proposal involves developing a New global marketing plan (Marketing Budget: First year
CAD 90,000- and Second-year CAD 70,000) for a specified product, either a good or a service.
Overall, high-level plan including general objectives (as it applies to the 4 / 5 P’s);
o What information resources are available to you for completing this project, e.g., what
articles, interviews you can obtain, annual reports, etc. Reporting the availability of
information sources is very important.