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In 8 to 10 slides with voice narration, provide a brief overview of the situation and, using the key concepts from your strategic communication case study, the steps that can be taken to remedy the issues. The audience for your presentation is your peers, and the goal of the presentation is to convince your audience that your communications will best address the problem you identified in the case study. Introduce the problem your communications are going to address and use the following sections of your final project to persuade your peers:
Types of internal and external communications
Mediums for both communications
Target audiences and cultural considerations
Potential sources of conflict
Alignment with mission, vision, and goals
Measurement—internal and external
Note: Although all of this information will be derived from the work you have done for your final project, be sure to revise the content for the purpose of the presentation and do not simply copy and paste.
In addition to your presentation, post a reflection on your experience in this course and in developing your final project, including the lessons you learned and how you plan to apply them in your personal or professional life.
the book is found at
the book is called Managing Through Communication