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Company: Lune Croissanterie
I just need assignment about what I mentioned in the instructions, I dont need any overview or introduce about it
To address this task, the assessment requires students to develop an international marketing plan for a product from an Australian based company to the Asia-Pacific region.
The group must choose a company that exists and an existing product that is not currently sold in the country chosen. Products may be, for example, FMCG, food & beverages including alcoholic beverages, technical, medical, or clothing.
The group must choose a country to market to in the Asia-Pacific region. Secondary research and analysis of the market is required to substantiate the recommendations.
The International Marketing Plan should be comprised of the following sections outlined as a guide.
See your lecture notes, readings and references for information about the following sections that are to be included in the international marketing plan:
1.0 Table of Contents
7.0 Intentional Marketing Mix Strategies
7.1 Product Strategy
7.2 Price Strategy
7.3 Distribution Strategy
7.4 Promotion Strategy
7.5 Organisational Allocation of Resources